Study 3

#StayOkayHK: A universal public health initiative to promote stay-at-home during COVID-19


Social distancing is the most effective non-pharmaceutical intervention to prevent the spread of severe acute respiratory syndrome coronavirus 2 (SARS-CoV-2). A broad-based intervention is required to promote and sustain the general public’s motivation and intention to voluntarily stay at home, while also protecting their psychological well-being. This proposed project will develop and test a novel universal public health initiative (#StayOkayHK), incorporating a public health communication campaign, health education and promotion, and participatory social media strategies to encourage the HK public to stay at home to reduce the risk of SARS-CoV-2 transmission.

We aim to strengthen the public’s intention and motivation to stay at home and avoid nonessential high-risk social interactions to reduce the risk of community-based SARS-CoV-2 transmission. The primary objectives are to strategically target increasing the public’s (a) threat appraisal of COVID-19 and (b) coping appraisal of staying at home. This is expected to enhance the public’s motivation and intention to stay at home. A secondary objective is to promote psychological well-being through participatory social media activities.

  • Target all Hong Kong citizens
  • Use consolidated web-based platform and social media
  • Increase staying-at-home motivation by providing ideas and activities to make it more enjoyable and meaningful
Target Population

A public health initiative titled “Stay Okay HK” (“Stay屋企HK”) will include the following three core components: (1) a universal health communication campaign for #StayOkayHK, (2) a consolidated Web-based platform providing ideas for home-based activities and educational resources on COVID-19 risk reduction and health promotion and (3) participatory social media strategies to engage and motivate the public to stay at home. In Phase 1 (12 months), #StayOkayHK health communication materials will be disseminated in a territory-wide campaign. Original videos and social media content on stay-at-home activities will be uploaded weekly onto campaign platforms. In Phase 2 (24 months), three sets of activities will be carried out: (a) publicize content created by citizens; (b) social media challenges; (c) campaign maintenance.

Contact Us

Dr. Grace WK Ho

Co-Principal Investigators, School of Nursing, The Hong Kong Polytechnic University


Project Outcomes

Join us at StayOkayHK and make home your happy place!

  • Date:Ongoing
  • Duration:Ongoing
  • Eligibility:

    All Hong Kong residents age 18 and above

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